Nothing zips me back in time faster than seeing the cover of a Golden Book I loved.
2017 marks the 75th anniversary of Golden Books, launched in October 1942 during World War II. With their small, uniform trim size, bright illustrations, and 25 cent price tag, they were a hit with kids and adults. For the first time, good books for children were for sale in grocery, drug, and department stores.
Some of the finest artists for children such as Alice and Martin Provensen, Richard Scary, Garth Williams, and Eloise Wilkin, illustrated Golden Books. Author Margaret Wise Brown, best known for Goodnight Moon, was a champion of Golden Books. Some children’s librarians and educators believed the books were too scant, too simplistic, and poorly printed. Brown disagreed. And she thought Golden Books were important because now all children could have their own books.
This was Cliff’s favorite. He might not want me to announce it to the world, but we discussed this book on our very first date!
And this was my favorite. I had a toy bunny I adored, so that’s perhaps why I loved this story. (My favorite page was the candy store page!) Baby Bunny wants to grow up to be, more than anything else, a daddy bunny. Now that’s a progressive thought coming from a time when sex roles were stricter.
Don’t miss this short video put together for the anniversary celebration.
My Golden Books are packed. They escaped downsizing and are coming with me to our new house.
What about you? Did you save your Golden Books? Do you have a favorite?
Giveaway: In honor of the anniversary, I’m giving a away a boxed Golden Book set. Read more about the boxed set here. To enter the giveaway, simply post a comment by May 20. Thanks! (Comment link is at the bottom.)
Happy Birthday, Golden Books!