Aging, Shopping, Skin

Beautycounter: Anti-Aging Line + A Giveaway

A post by my youngest daughter Laura Allen:

I have been bugging my mom to start a skincare routine for years. She’s somewhat of a minimalist when it comes to beauty & skincare and wasn’t convinced anti-aging products would really make a difference in her skin.

Then my sister and I joined the Beautycounter movement in April, and my mom agreed to try it all!  She’s now using the resurfacing peel, anti-aging night cream, brightening oil, makeup line, and more, and her skin is brighter, more hydrated, smoother, and has less age spots in just a matter of months.


If you’re not familiar with Beautycounter, the skincare & beauty company is making headlines because they are committed to safer skincare products and have banned over 1500 harmful chemicals from their products (known as The Never List). They are also certified B Corp, and have a strong mission of advocacy, investing in research, and giving back.


But the icing on the cake is that the products are amazing! Especially the new anti-aging line, known as Countertime. This line contains two plant-based ingredients: bakuchiol, a derivative from the Asian babchi plant, and Swiss Alpine rose, a plant extract from the Swiss Alps. Bakuchiol has been shown to provide skin-care results that are comparable to retinol—without potentially harmful side effects—and Swiss Alpine rose boosts the skin’s antioxidant defense. Known as a ‘Retinatural Complex,’ these new ingredients have strong clinical data and rave reviews so far. The Countertime line includes:

Lipid Defense Cleansing Oil – This is a lightweight oil that removes makeup and dirt without stripping essential lipids from skin.

Mineral Boost Hydrating Essence This is similar to a toner in that it prepares the skin to absorb products, but it also hydrates and has a lightweight, milky consistency.

Tripeptide Radiance Serum – This is a rejuvenating treatment that helps with skin firmness and elasticity, while also reducing the appearance of fine lines and wrinkles.

Antioxidant Soft Cream (AM) – Provides hydration and protects the skin barrier; designed for use in the morning/under makeup.

Tetrapeptide Supreme Cream (PM) – This is a rich, hydrating night ream for elasticity and firming.

Ultra Renewal Eye Cream – This revitalizes the eye area and reduces the appearance of under-eye shadows and crow’s feet.


Giveaway: Curious to try Beautycounter?

I’m giving away Countertime samples to two Friend for the Ride readers. The sampler packs include the Lipid Defense Cleansing Oil, Mineral Boost Hydrating Essence, Tripeptide Radiance Serum, Tetrapeptide Supreme Cream (night cream). Just leave a comment by October 10 to enter the giveaway!

As a Beautycounter consultant, I’m happy to answer any questions you might have about products & ingredients or make recommendations based on your goals/skin.


PS: Like to get your holiday shopping finished early? The Beautycounter holiday line will launch on the website October 7th, and includes gift sets, limited edition products, and travel-sized samplers that make excellent holiday or thank you gifts.

19 thoughts on “Beautycounter: Anti-Aging Line + A Giveaway”

    1. I was somewhat skeptical when I started, but now I truly think my skin is better. I think it was the overnight resurfacing peel that really did the trick. I am nuts over the brightening oil. It smells like oranges, so every time I use it I think of the Christmases of my youth.


  1. I would love to try this brand, I’ve seen it on different blogs and didn’t know if it was formulated for “mature” skin like mine. Definitely want to try, thanks for the chance


  2. Do you know if these products work equally well for women of color? I very recently became caregiver for my 84year old mother and this girl’s skin is definitely overdue for a little TLC .


    1. Yes – Countertime is designed for all skin types. You can always try it and see what you think – Beautycounter has a really generous return policy (60 days), so you can try products and return for a full refund, no questions asked


  3. I am a minimalist & skeptical, too. As I’m originally from Missouri, you’ll have to show me to make a believer out of me!


    1. Well I’m sure you know that there’s nothing that can reverse aging or make deep wrinkles go away:) But the active ingredients do help to reduce the appearance of fine lines and wrinkles and improve skin texture and hydration. The antioxidants also help build up the skin’s barrier to protect against dehydration and environmental stressors that further damage skin. The Overnight Resurfacing Peel that my mom loves (not part of the Countertime line) is for exfoliation, so it helps with age/sun spots and brightens dull skin. – Laura


  4. I would love to try these skin care products. I don’t wear makeup, but at 58, am interested in effective and simple skin care.


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